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How to Define Sister Company

In this article, we will define sister company and examine some benefits of a sister-company relationship. We will also discuss the differences between a sister-company…

What Is Performance Marketing?

What Is Performance Marketing? What is performance marketing? Pay-for-performance advertising or performance-based advertising is a type of advertising where the purchaser only pays if they…

What Is Organic Marketing?

What Is Organic Marketing? What is organic marketing? It is important to understand what organic marketing is. Essentially, it is marketing that targets motivated leads…

What is B2B?

What is B2B? What is B2B? Business-to-business (B2B) transactions are those in which two companies transact with each other. Typically, business-to-business deals take place when…

What Is Customer Segmentation?

What Is Customer Segmentation? What is customer segmentation? Customer segmentation is a process of dividing a broad market into smaller groups. These groups are usually…

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