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What is A Marketing Agency?

What is a marketing agency? Is it a profession similar to an account manager? Or, is it more of a marketing or advertising department? The truth lies somewhere in between. While many people might think of an advertising agency as a marketing department, it is much more than that.

Basically, an marketing agency, also known as an advertising agency or a creative agency, is a firm dedicated to developing, managing, and executing plans and projects for the clients in the advertising, marketing, and online marketing industry. The clients in this industry include corporations, government agencies, and private firms. There are several types of agencies in this industry including traditional agencies, boutique agencies, and Internet-based agencies. While the rates and hours may vary from one agency type to another, the client base and scope does not. In fact, the scope and number of agencies in today’s marketing industry has reached heights not previously seen in the past half decade.

As mentioned, there are different types of agencies in the marketing industry such as traditional agencies, boutique agencies, and Internet-based agencies. The majority of marketing firms fall into one of these categories; however, there are some marketing firms who combine the three. Typically, what is a marketing agency tends to refer to one firm that specializes in particular service areas such as search engine optimization, social media marketing, e-marketing, digital media, and even mobile marketing.

What is an e-marketing agency? Internet-based marketing agencies tend to focus on providing online marketing services. Some of these services include blog creation and management, search engine optimization and promotion, social media marketing, and website promotion. There are many other types of online marketing agencies that provide a diverse range of services.

What is a Public Relations agency? Public relations or PR as it is often called, are a type of marketing agency. PR firms provide a variety of services such as responding to the public and representing the company before the public. Other types of public relations services provided by PR agencies include event planning and coordinating, fundraising, media relations, consulting, and public policy writing.

What is a social media advertising agency? Social media advertising agencies focus on providing businesses with advertising services, including social media marketing, web analytics, media buying and creative branding. Some of these firms also provide search engine optimization, paid online advertisements, mobile marketing, and social media analytics. Some of the advertising agencies that focus on social media marketing include SocialMarker, Getafreelancer, LinkShare, and HyperDigression.

What is a digital marketing agency? Digital marketing firms focus on different aspects of the internet landscape. These companies offer SEO, internet marketing, video production, banner creation and design, content creation and management, email marketing, affiliate marketing, display advertising, and social media optimization. Some of the digital agencies that focus on content include Demand Studio, Content Creations, and Onboard Creative. These firms also provide other services such as paid surveys, customer research, customer service, budget planning and forecasting, search engine optimization, web development and consulting.

What is an entertainment agency? Similar to traditional agencies, entertainment agencies focus on helping create, produce, market, distribute, sell, and promote events and products for the entertainment industry. Some of the services offered by these companies include event planning, celebrity spotting, movie promotion, music promotions, television promotions, festival planning and execution, and corporate entertainment. The entertainment industry includes dance, film, television, and theater.

What is a social media marketing agency? Social media agencies perform the tasks of increasing brand awareness for small and medium-sized businesses. Some of the services offered by these agencies include customer relationship management, client based website creation and management, social media optimization, online branding, viral marketing, and web analytics.

What is an online marketing agency? Online agencies make sure that the message reaches the right target audience at the right time and in the right format. A lot of these companies specialize in search engine optimization (SEO), pay per click (PPC), and social media optimization. An SEM or search engine optimization company will ensure that your website has a good ranking on the first page of the search results. The top SEO companies make sure that your brand value is established, and that you have an efficient online presence.

What is a mobile marketing agency? A mobile marketing agency focuses on promoting your business through the use of mobile devices. There are many different mobile devices out there. It can be very difficult to promote your business to people who do not have a smartphone or mobile device. Most of these agencies have many different platforms for advertising. They have an affordable and effective marketing strategy for every kind of business.

What is A Marketing Agency?

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