What Is An Ad Agency?
An ad agency, also known as a creative agency or a marketing agency, is a company dedicated to coming up with, planning, and executing advertising and in some cases other forms of marketing and publicity for the clients. The clients usually give the creative team the job of coming up with ideas that would be best suited to their needs. However, it is also their job to come up with ideas that would make them stand out from the rest and be unique. They can also come up with ideas that would be more effective and help the client achieve their goals and objectives.
A good example of what is an ad agency can be seen by the fact that Facebook now has several ad agencies. There are about a dozen ad agencies all around the world that are solely focused on Facebook alone. These ad agencies use Facebook’s ‘Like’ buttons to help advertise their client’s products and services. Some of the more popular ad agencies include Media Trust, Wieden & Kennedy, Unshakable, and Vertical Vision.
One thing that all ad agencies have in common is that they all have a wide range of different advertising techniques they can use to reach their clients and ensure that their customers get to see what is in their best interest. For example, a creative ad agency may focus on using video advertisements to help promote a product or service. They may also opt to run television commercials as well.
Some of the creative people involved in the marketing solutions department may be responsible for coming up with advertising campaigns that are a little out of the ordinary. For instance, a creative person working on an advertising campaign for a doctor may come up with the idea of having patients come in for a consultation appointment and then have their photos taken while undergoing a procedure. Afterwards, the ad agency will create a video to accompany the stills. This can range from an interesting funny clip to something a little risque, but definitely attention grabbing.
Social media can play a big role in what is an ad agency. For example, if an account executive thinks that a social media campaign is a good idea, she will ask her team to come up with the campaign’s goals and objectives. Once these are decided, the social media plan will be created. The agency then goes about trying to execute it, sometimes via social media accounts such as Facebook, Twitter and LinkedIn.
One thing that many people do not realize about an advertising agency is that they work with many people. This is because the agency has a job to do with so many people and so many different companies. Many times, an account executive will be asked to visit a company in order to build a relationship with the management and/or the brand of the company in question.
Specialized agencies have specific departments where many different advertisements are handled. For example, there is advertising departments that handle television, radio, magazine ads and online ads. These specialists may also have specialties such as mobile marketing, mobile gaming and SEO. So there is a specialized agency for each area of advertising.
So what is an ad agency? It is quite the varied task. In essence, an advertising agency provides advertisers with creative solutions to their advertising problems. They provide strategic direction, advice on pricing, media planning and execution, and strategic alliances. Many people rely on these specialized agencies for all of their advertising needs, be it tv, radio or online.
There are different types of advertising agencies out there today. Some specialize in one particular industry, such as fashion, movie and music. Others handle all different areas of the media industry and work for both large corporations and small businesses. These agencies can be found online via a simple search.
The big thing to remember when looking for specialized agencies is that you want to find one that has experience and tools like facebook and twitter. Those two tools can prove to be very helpful when it comes to getting clients to take notice of your business. Another good tool is to make sure the agency you choose has a blog, a website, and a well designed portfolio. Those agencies that do not have these tools will not be able to stand out from the rest.
You should know how much the agency charges per campaign before you hire them. Often times the more expensive the agency the more they charge, but this may not always be the case. Some agencies charge by the client, while some charge based on the amount of space needed for an ad and what the client can afford. This is another reason why you need to do some research before hiring anyone to manage your ad space. You don’t want to lose money on advertising campaigns because the agency you eventually hire wanted more money than you could give them.