What Is B2B Digital Marketing?
What is B2B digital marketing? If you have a website or an online presence, you must be aware of what is B2B. This simply refers to the latest trend in online marketing strategies. B2B stands for business-to-business while B2C means business-to-consumer.
What is B2B digital marketing strategies? These marketing strategies are made to make a business or company known or reach out to a larger audience. Here are some major differences between B2B and B2C:
Strategic Marketing: These strategies are intended to take an organizations message and make it easily understandable to the decision-making process. These strategies are usually implemented by providing online content to customers and prospects. Content may include:
Direct marketing: This refers to direct marketing through email, telemarketing, and other offline approaches. Email, online content, and phone calls are some examples of direct marketing strategies. Affiliates, independent representatives, and other third parties help businesses reach their target audience. In some cases, affiliates help businesses market and sell their products. Branding is another important aspect in this case. Branding involves creating a consistent message, logo, and color scheme so that the same message is communicated to every potential customer and prospect.
SEO (Search Engine Optimization): Search engine optimization refers to the practice of improving the volume of traffic to websites through search engines. A great way to obtain increased exposure in a search engine is to create a site that ranks high for a particular key phrase or a targeted key phrase. This is often achieved with the help of online content such as articles, blogs, and press releases. Content also helps to build customer loyalty. Customer loyalty is one of the strongest motivations for businesses to utilize SEO (Search Engine Optimization).
Email Marketing: Email marketing allows businesses to not only inform existing customers of changes to products and services, but to inform potential customers of new products and services as well. Email is a powerful marketing tool that can be used to distribute messages at varying times of day. Additionally, it allows customers to track the effectiveness of their campaigns. This enables marketers to pinpoint strengths and weaknesses. Email marketing is indeed an effective means of marketing.
Social Media: Along with traditional offline marketing, social media is an emerging marketing strategy. Examples include Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. Social media allows consumers to connect and interact with businesses. Consumers are able to “tweet” or “like” businesses; furthermore, they are able to connect with industry jargon that often times may not be familiar.
As more industries become Internet-based, digital marketing strategies will continue to evolve and find new venues. The emergence of social media has allowed businesses to better reach out to consumers. These new marketing strategies allow businesses to not only increase their customer base, but also enable them to make informed decisions from the perspective of the consumer. In essence, these new platforms enable businesses to improve their overall customer experience.
LinkedIn: LinkedIn is an online professional networking site that is linked to thousands of the largest companies and professional teams in the world. The site features groups, individual profiles, and professional tools such as web and mobile apps. It is a great tool for connecting with professionals in your industry. Because LinkedIn is linked to your social media accounts (i.e., Facebook, Twitter), the same content that is shared on these sites can be shared on LinkedIn.
Content Marketing: Content marketing is a way to connect with a specific target audience. To use this strategy, you create short articles, video clips, podcasts, etc., which are related to your business, and submit them to article directories. You can then link back to your website or blog. Content marketing does not only work wonders on search engine rankings, but also on the number of people who find your content useful.
Social Media Marketing: Social media marketing is a strategy used by online businesses to connect with their target audiences on a more personalized basis. Social media sites such as Facebook, Twitter, Pinterest, Google+, and StumbleUpon allow businesses to connect with their target audiences in real-time. They also allow the businesses to build credibility, which allows them to build trust with their target audience. This strategy not only helps the businesses gain new customers, but it also allows them to measure their marketing efforts through the conversations within the community.
Brand Awareness: Another great benefit of this strategy is that it helps businesses gain brand awareness. Brand awareness is necessary for survival. This is because the target audience often trusts businesses that are familiar to them. Thus, they spread the word about your product or service among their network of friends and relatives.